Art Direction, Graphic & Textile Design

Graphic Design : Under Armour

At Under Armour, I led the creative direction and execution of graphic design for women’s and youth apparel, managing the full lifecycle of graphic content across multiple product lines. From concept to production, I was responsible for seasonal storytelling, trend integration, and visual consistency—collaborating cross-functionally with design, product, and marketing teams to deliver performance-driven, brand-right graphics that resonated with diverse global consumers.